Jake’s Baits
Custom freshwater fishing lures built for the Neuse & Pamlico River
“Catch Me If You Can”
Featured Products
Built for Eastern NC Inshore Fishing
These aren’t mass-produced baits. Every lure is built and tested for the waters we actually fish — the Neuse and Pamlico River. Colors, action, and profiles are tuned for local conditions.
Proven colors for stained & tannic water
Quality hooks & hardware
Handmade with attention to detail
Custom options available